Our Mission and Commitment 

Art Rug Projects by Soutzoglou focuses on the interactive collaboration with Greek and international contemporary artists who are invited to create handwoven rugs and tapestries as original works of art, either as limited editions or as unique pieces. We invite the artist to imagine the rug as their canvas and as a new medium for their practice, and we, in turn, use the various weaving techniques, materials, and textures as our tools. We adapt age-old traditions in a modern context combining heritage with handicraft and visual art. Our Art Rug Projects are meant-to-be-touched textures that “weave” art, culture, collaboration and inspiration into one beautiful creation.

Who we Are and What we Do

Art Rug Projects is the culmination of our 120-years old experience in the carpet business, along with our 25-year old specialization in undertaking all kinds of bespoke carpets and custom-made creations.

Established in 1900, initially as carpet manufacturers and later as dealers in antique, decorative and modern rugs, the 21st century finds the second and third generation of the Soutzoglou family working together, combining experience with innovation.

Our expertise on art handling and artist relations is vital to this project. Our founder, Electra Soutzoglou, comes with an extensive experience in the art world in the past decade, ranging from working at museums, such as The Guggenheim and MoMA in New York, to working at David Zwirner Gallery in London, and leading up to being the Global Head of VIP at Frieze fairs.

On the technical side, due to our vast experience as ex-producers ourselves, combined with our high sensitivity on how artworks should be approached, we have been able to choose over the years, the most suitable and reliable manufacturers in order to achieve the artist's ultimate goal for each particular project.

Having as our compass the actual work of art, we closely collaborate with the artist to suggest and give advice on different weaving techniques, on different materials as well as on several finishing tools that will make the work stand out.

We offer a tailored service and we encourage creative expression.

With Art Rug Projects we evolve the traditional methods of carpet weaving by introducing a new approach. The end result is contemporary rugs, as well as flat woven or piled wall-hangings, of any shape or form, which we manufacture in India, Pakistan and Nepal.